OK, the “tee-hee it’s a sexual topic” aspect aside, this is actually potentially a really good thing. Improving sexual health and control over reproduction FTW.
Frankly, the thing that amuses me more than anything else is that it’s a challenge hailing from Bill Gates. I mean, I understand that he’s super-duper into philanthropy. I also understand that he hasn’t worked full-time for microsoft for awhile. Still, thoughts come to mind like “Damn, Microsoft wants a stake in EVERYTHING” and “I wonder how Apple will respond to this?”